Brand system.trade the odds.
WL 是一个 AI × 量化的独立交易者品牌，核心主张是：用 AI 与数理统计，让交易成为可度量、可控制的科学，而不是主观判断。视觉语言因此来自“测量”本身：坐标轴、分布、刻度与 HUD 角标；一个橙色作为唯一信号色，其余保持黑与骨白的克制。下文是 Logo、色彩、字体、纹理、图标、动效与语气的使用规范。 WL is an independent AI × quant trader brand built on one claim: with AI and statistics, trading becomes a measurable, controllable science rather than a judgment call. So the visual language comes from measurement itself — axes, distributions, ticks and HUD corners. One ember orange is the only signal color; everything else stays in restrained black and bone. Below are the rules for logo, color, type, texture, icons, motion and voice.
The risk-floor mark.
W 像一条被采样的价格路径，它的两个底部被同一条水平线平切——那是下单前就被定义好的风险下限。L 代表 Limit / Level：规则划出的边界。右上角的橙色方块是“信号”：只有当概率站在我们这边时它才亮起。整个标志建立在 64 单位网格上，笔画宽 6 单位。The W reads as a sampled price path whose two troughs are cut flat on a single line — the risk floor defined before any order. The L stands for Limit / Level: the boundary set by rules. The ember square is the signal, lit only when the odds are on our side. Built on a 64-unit grid with a 6-unit stroke.
顶线 y=12、基线（风险下限）y=52，字高 40u；W 的五个斜接端点全部被顶线与基线平切，两个“底”落在同一条风险下限上。L 竖笔 6u、横笔 16u；价格标签 6×6u，与 L 顶部对齐。Cap line y=12, baseline (risk floor) y=52, 40u height. All five mitered W vertices are cut flat by the cap and base lines, so both troughs sit on one risk floor. L stem 6u, foot 16u. Price tag 6×6u, aligned to the L's top.
四周最小留白 = 标志高度的 25%（虚线框）。屏幕最小 16px（仅图标/Favicon，此时使用带底色的 App 图标版本）；常规展示 ≥ 24px；印刷 ≥ 8mm。Minimum clear space = 25% of mark height (dashed box). Smallest on screen: 16 px (favicon only, use the filled app-icon version). General use ≥ 24 px; print ≥ 8 mm.
首选。骨白字形 + 橙色标签。Primary. Bone glyphs, ember tag.
浅底用墨黑字形，标签保持橙色。Ink glyphs on light; tag stays ember.
橙底时标签改为墨黑描边，避免同色消失。On ember, the tag becomes an ink outline.
圆角 22% 的墨色底板，标志缩至 70%。Ink plate, 22% corner radius, mark at 70%.
One signal, lots of quiet.
约 80% 墨黑、15% 骨白、≤5% 橙色。橙色只用于主 CTA、最新价格/当前状态、以及“目标值”的描边——不做大面积渐变或发光。多/空绿红只出现在数据中。Roughly 80% ink, 15% bone, ≤5% ember. Ember is only for the primary CTA, current state/last price, and the outline of target values — never large gradients or glows. Long/short green and red appear only in data.
Wide, then human.
四个角色：加宽黑体负责力量，衬线斜体负责语气，等宽负责数据，系统中文字体负责可读性。全部字体自托管并子集化（合计约 56KB），不依赖任何第三方字体 CDN，中国大陆可稳定加载。Four roles: expanded grotesk for force, italic serif for voice, mono for data, and system CJK for readability. All fonts are self-hosted and subset (~56 KB total) with no third-party font CDN, so they load reliably in mainland China.
Black 900 · width 125%
uppercase · −3.5% · lh .86
Italic 400 · Ember
1.0–1.05× display size
PingFang / Noto Sans SC / 微软雅黑
700 · 字距 +2%
16 / 1.7 · 中文 1.75+
预期目标、回测与实盘是三种不同口径。Target, backtest and live are three different bases — we never mix them.
500 · tabular · slashed zero
500 · 11px · +12% · uppercase
Patterns that mean something.
每种纹理都有语义，不作纯装饰使用。Every texture carries meaning; none is decoration only.
坐标网格：只用于主视觉与影片背景，透明度 ≤ 35%，边缘渐隐。Chart grid: hero and film backgrounds only, ≤35% opacity, faded edges.
45° 斜线专门表示“目标 / 待核验 / 待补充”，任何已实现数据都不得使用。45° hatch strictly marks target / unverified / pending. Never on realized data.
橙色卡片的扫描线，出自终端屏幕，仅用于邀请码卡。Terminal scanlines on ember cards — invite card only.
取景角标：用于影片框、实时数据面板，提示“这是一块屏幕”。Viewfinder corners for the film frame and live panels.
插画与素材风格：只用程序绘制的几何与数据图形（坐标、刻度、柱状、环形、网络点阵），黑底骨白线条 + 一个橙色焦点；不使用股票图库人物、金币、火箭、K 线暴涨等廉价金融符号；所有图形标注“示意”，不得伪装成真实数据。Illustration: only code-drawn geometry and data graphics (axes, ticks, bars, rings, point networks) — bone lines on ink with one ember focal point. No stock people, coins, rockets or moon-candles. Every graphic is labeled illustrative and must never pass as real data.
Drawn on the same grid.
20/24px 网格，1.5px 线宽，方头方角（与 Logo 的平切一致），单色继承文字颜色，不填充、不加阴影。20/24 px grid, 1.5 px stroke, square caps and miter joins (echoing the flat-cut mark), single color inherited from text, no fills or shadows.
Cut hard, settle soft.
节奏借鉴编辑型动态图形：强调用硬切，信息进入用快起慢停的 expo-out；每个动作都要传达信息（绘制 = 构建，擦除 = 切换，闪烁 = 实时）。系统开启“减少动态效果”时全部降级为静态。Rhythm borrowed from editorial motion graphics: hard cuts for emphasis, expo-out for entrances. Every move carries meaning (draw = build, wipe = change, blink = live). With reduced motion enabled, everything falls back to static.
- Ease · cubic-bezier(.16,1,.3,1)Expo-out 进入Expo-out entrances
区块揭示 760ms，错落 70ms；按钮 320ms；微交互 160ms。Reveals 760 ms with 70 ms stagger; buttons 320 ms; micro 160 ms.
- Wipe · clip-path标题擦除显现Headline wipes
大标题自上而下擦除；CTA 背景自下而上填充——方向对应“价格突破”。Headlines wipe down; CTA fills rise from below — the direction of a breakout.
- Decode · scramble文字解码Text decode
区块编号进入视口时解码一次，约 0.4 秒；不对正文使用。Section indexes decode once (~0.4 s) on entry; never on body copy.
- Live · 2.4s blink实时状态Live state
只有真实在线的数据才闪烁；数值变化时单元格绿/红底色 1.2 秒淡出。Only genuinely live data blinks; changed cells tint green/red and fade over 1.2 s.
- Film · 16s loop品牌短片Brand film
Canvas 实时渲染、零视频文件；配乐由 Web Audio 实时合成并与每个硬切同步，默认开启，可一键静音；首次访问作为可跳过的启动动画，之后只在首页影片框中循环。浏览器可能要求先与页面交互才能播放声音。Rendered live to canvas with no video file; the score is synthesized with Web Audio and locked to every cut, enabled by default with one-tap mute. It plays once as a skippable intro on first visit, then loops only in the hero frame. Browsers may require a user interaction before sound can play.
- Reduce · prefers-reduced-motion无障碍降级Accessible fallback
关闭开场、揭示与短片自动播放，内容立即完整可读。Intro, reveals and film autoplay are disabled; content is fully readable at once.
Say less, prove more.
口号体系：主口号 “Trade the odds, not the gut.” / “用概率交易，不凭感觉下单。”；主张句 “Less gut. More math.” / “交易是一门科学，不是玄学。”；原则句 “Probability, not opinion · Rules, not reflexes · Measured, so controlled”。句式统一为“要什么，不要什么”，冷静、短、可验证。Line system: master line "Trade the odds, not the gut."; thesis "Less gut. More math."; principles "Probability, not opinion · Rules, not reflexes · Measured, so controlled". Always the same shape — what we do, what we refuse — calm, short and verifiable.
“110% 是预期目标，不是已实现收益。”
“统计优势不等于确定结果。”
“这项数据待核验。”
“跟单结果会与 WL 不同。”"110% is a target, not realized return."
"This figure is unverified."
"Your copied results will differ from WL's."
“稳赚”“翻倍”“AI 必胜”“跟我必赚”“官方合作”“保本”——以及任何没有来源的收益数字。"Guaranteed", "double your money", "AI never loses", "official partner", "risk-free" — or any return figure without a source.